Sixteen chapters over the records: the pitch, the proof, the company. The canvas in three frames. Present it as a deck (the VC cut, the story, or everything) and export the cut as a PDF.
boss playbook · 0 questions open
The demo · a fictional venture
Kettlewick: cover found before the kettle boils.
Small agencies run their week on a spreadsheet and the owner is the only one who knows who can cover, but one sick text still means eight calls before 8am, so Kettlewick asks the right three carers and the first yes fills the visit.
- Why it exists
- “every Monday I lose an hour to the cover call, and so does every owner I know” — Marta Kowalczyk, the founder
- The first proof
- An owner covered a Monday visit from the school gate (2026-08-30, watched, not told)
- The name
- the kettle is the owner's Monday morning; the wick is the bit that catches. It means nothing to a stranger and everything to an owner.
None of it is real. Every page below is what boss playbook, boss design and boss board --html produce from the records in demo/kettlewick/, which you can read in the repo.
Tokens as swatches with the decision that chose them, contrast computed, the people, the parts, the patterns — every value copies in the form an editor wants.
boss design
Every idea and feature by where it stands — captured, taking shape, building, shipped, parked — read from the records' own status lines.
boss board --html
Every record has a home, a shape and one verb that writes it — the filing BOSS does so the founder never has to, grouped by what you're doing, read from the tree after rendering.
the demo project's tree
Evidence climbing the ladder, a persona getting less made-up, a decision failing its own test, a brand learning real words, a health read becoming the next idea — and the conscience run for real against the records while the page was built.
read from the records · the shipped hook, run at build time
The faces are illustrations, because the founders are fictional; BOSS never draws a stand-in for a real person. The two product screens are drawn too, since Kettlewick's code is never built. No real company is a rival here. What you see is the render's honesty, not a brochure — the questions still open on the playbook are open on purpose only when a page says so.