B.O.S.S.

About.

Ajesh Shah — Product leader. Innovation catalyst. Builder of thriving systems.

I've spent almost two decades building in different capacities, in companies from a handful of people to the Fortune 500. The work has mostly been the same shape wherever it happened: walk into something complicated, build trust quickly, and get very different people aligned enough to build the thing that looked impossible. Together, which is the part that makes it hold.

  • fintech
  • e-commerce
  • enterprise retail
  • logistics
  • fitness
  • outdoor recreation
  • education
  • social impact
▸the method

Scaffolding

The method underneath all of it, and it took me a long time to get right. Structure that goes up when it helps, holds steady while the real thing takes shape, and comes down afterwards.

  1. 1goes upwhen it helps
  2. 2holds steadywhile the real thing takes shape
  3. 3comes downafterwards

BOSS is that practice as a tool, which is why its sixth principle is humane before viable, and why it gets quieter as real evidence arrives rather than louder.

▸the practice

Where I've practised it

  • product management
  • teaching
  • UX design
  • web development
  • agile delivery
  • Lean workshops
  • permaculture design
  • community architecture
  • hackathon design
  • large-scale art

A product manager, a designer, an engineer and a program manager walk into a bar.

The bartender pours one mezcal, because it's me, and it's always mezcal. I've held every one of those jobs for real, which is an odd perch to build from: most people see the work from one seat and spend a career arguing with the other three. From all four it stops looking like four functions and starts looking like one thing being handed around — and every place it gets dropped.

▸elsewhere
from the same practice
i'm on

Oakland, California.